{"id":10646,"date":"2024-09-13T10:44:27","date_gmt":"2024-09-13T08:44:27","guid":{"rendered":"http:\/\/noddo.es\/?p=10646"},"modified":"2024-09-25T16:56:07","modified_gmt":"2024-09-25T14:56:07","slug":"genius-artificial-intelligence-transforms-the-driving-experience","status":"publish","type":"post","link":"https:\/\/noddo.es\/en\/noticias\/genius-artificial-intelligence-transforms-the-driving-experience\/","title":{"rendered":"Genius, artificial intelligence transforms the driving experience"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>The Genius project, developed by the <a href=\"https:\/\/bit.ly\/4gxxHEK\" data-type=\"link\" data-id=\"https:\/\/bit.ly\/4gxxHEK\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Technological Institute of Castilla y Le\u00f3n (ITCL)<\/a> and the Burgos-based multinational <a href=\"https:\/\/www.antolin.com\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.antolin.com\/\" rel=\"noreferrer noopener nofollow\">Antolin <\/a>, is revolutionizing the automotive sector by incorporating artificial intelligence.<\/strong><\/h3>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"904\" height=\"595\" src=\"http:\/\/noddo.es\/wp-content\/uploads\/2024\/09\/Portadas-noticias-CCTT-40.jpg\" alt=\"The Genius project, developed by the Technological Institute of Castilla y Le&#xF3;n (ITCL) and the Burgos-based multinational Antolin, is revolutionizing the automotive sector by incorporating artificial intelligence.  \" class=\"wp-image-10318\" style=\"width:494px;height:auto\" srcset=\"https:\/\/noddo.es\/wp-content\/uploads\/2024\/09\/Portadas-noticias-CCTT-40.jpg 904w, https:\/\/noddo.es\/wp-content\/uploads\/2024\/09\/Portadas-noticias-CCTT-40-600x395.jpg 600w, https:\/\/noddo.es\/wp-content\/uploads\/2024\/09\/Portadas-noticias-CCTT-40-768x505.jpg 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/figure>\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>This advance seeks to improve the user experience, offering a safer and more comfortable driving experience through innovative technologies.<\/p>\n\n<p><strong>Context and motivation of the project<\/strong><\/p>\n\n<p>The Genius project was born at a time of radical transformation in the mobility sector.\nWith the transition towards more sustainable, connected and autonomous vehicles, the demand for advanced technologies that improve the user experience has increased significantly. <a href=\"https:\/\/www.antolin.com\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.antolin.com\/\" rel=\"noreferrer noopener nofollow\">Antolin<\/a>, in its collaboration with <a href=\"https:\/\/noddo.es\/en\/technological-centers\/itcl\/\" target=\"_blank\" data-type=\"link\" data-id=\"http:\/\/noddo.es\/centros-tecnologicos\/itcl\/\" rel=\"noreferrer noopener\">ITCL <\/a>deploy the development of solutions that integrate artificial intelligence inside the vehicle.\nThe goal is to create a safer, more comfortable driving experience adapted to the driver&#8217;s emotions and needs, responding to the growing expectations of the global market.  <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>Pioneering innovation in intelligent vehicles<\/strong><\/p>\n\n<p>The Genius project is a milestone in the automotive industry for combining artificial intelligence with autonomous technologies that optimize user comfort.\nThe project employs systems that monitor the cognitive and emotional state of vehicle occupants, thus improving their experience.\nExamples of this innovation include correlating biometric parameters with emotions and comfort through advanced sensors.  <\/p>\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>Technological solutions for safer, more efficient driving<\/strong><\/p>\n\n<p>This project responds to the growing demand for solutions in connected, autonomous and electric vehicles, providing technologies that enable cars to make intelligent decisions.\nThanks to artificial intelligence, the system identifies and responds to states of stress, relaxation or boredom of the driver, increasing safety and comfort at the wheel.\nPioneering technologies such as EEG helmets and bracelets that measure electrical brain signals and physiological parameters have been used, providing a solid basis for emotional and cognitive analysis of the user.  <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>Genius, the project that transforms the driving experience<\/strong><\/p>\n\n<p>The Genius project arose from the need to improve the interaction between driver and vehicle.\nThe <a href=\"https:\/\/bit.ly\/4gxxHEK\" data-type=\"link\" data-id=\"https:\/\/bit.ly\/4gxxHEK\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ITCL technology center<\/a> has played a crucial role in the development of a virtual driving simulator, where data has been collected from more than 50 volunteers to interpret their cognitive and emotional reactions in different situations.\nThis process has required collaboration with companies such as <a href=\"https:\/\/www.infinitiaresearch.com\/\" data-type=\"link\" data-id=\"https:\/\/www.infinitiaresearch.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Infinitia Research<\/a> and the <a href=\"https:\/\/www.aitex.es\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.aitex.es\/\" rel=\"noreferrer noopener nofollow\">Textile Industry Research Association, as<\/a> well as medical entities such as the <a href=\"https:\/\/www.saludcastillayleon.es\/CABurgos\/es\/complejo-hospitalario-burgos\/hospital-universitario-burgos\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.saludcastillayleon.es\/CABurgos\/es\/complejo-hospitalario-burgos\/hospital-universitario-burgos\" rel=\"noreferrer noopener nofollow\">University Hospital of Burgos<\/a>.\nGenius is in the testing phase, and its success lies in the application of innovations such as lighting and fragrances that influence the cognitive state of the occupants.   <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>Disruptive breakthrough for the future of autonomous cars<\/strong><\/p>\n\n<p><a href=\"https:\/\/noddo.es\/en\/technological-centers\/itcl\/\" data-type=\"link\" data-id=\"http:\/\/noddo.es\/centros-tecnologicos\/itcl\/\">ITCL<\/a>&#8216;s contribution, in collaboration with Antolin, has enabled the Genius project to position itself as a key innovation within the global automotive market.\nThe integration of artificial intelligence to improve the user experience in autonomous vehicles is having a significant impact on the sector.\nWith this technology, the car of tomorrow will not only be safer, but also designed to actively respond to the emotional and cognitive needs of its occupants.  <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>Artificial intelligence at the service of autonomous mobility<\/strong><\/p>\n\n<p>The use of artificial intelligence to decipher driver emotional states is one of the most disruptive technologies in the Genius project.\nThis pioneering system collects data through sensors and biometric measurement devices, including EEG helmets and wristbands that record brain activity and other physiological parameters.\nIn addition, new techniques are being explored such as altering cognitive states through lighting, olfactory and sound stimuli inside the vehicle, which will allow the user experience to be personalized according to his or her physical and emotional state.  <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>Key collaborations for the success of the project<\/strong><\/p>\n\n<p>The success of the Genius project is also the result of a network of collaboration between several top level entities.\nIn addition to the technological leadership of <a href=\"https:\/\/noddo.es\/en\/technological-centers\/itcl\/\" data-type=\"link\" data-id=\"http:\/\/noddo.es\/centros-tecnologicos\/itcl\/\">ITCL<\/a>, the project has benefited from the cooperation of institutions such as the <a href=\"https:\/\/www.uniovi.es\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.uniovi.es\/\" rel=\"noreferrer noopener nofollow\">University of Oviedo<\/a>, the <a href=\"https:\/\/www.uned.es\/universidad\/inicio.html\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.uned.es\/universidad\/inicio.html\" rel=\"noreferrer noopener nofollow\">UNED <\/a>and the <a href=\"https:\/\/www.comunidad.madrid\/hospital\/lapaz\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.comunidad.madrid\/hospital\/lapaz\/\" rel=\"noreferrer noopener nofollow\">Hospital Universitario La Paz<\/a>.\nThese partners have contributed their knowledge in neurology, psychology and biometrics, which has allowed progress in the interpretation of complex data for the development of the autonomous vehicle of the future.  <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>Towards a new paradigm in intelligent autonomous driving<\/strong><\/p>\n\n<p>The Genius project is still in full swing and promises to transform the way we understand mobility.\nThe next phase will include the integration of acoustic stimuli along with lighting and smells to more effectively influence the driver&#8217;s cognitive state.\nThis innovative technology will be key to Antolin&#8217;s offering to automakers, contributing to the creation of more intuitive and personalized autonomous vehicles.  <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>With the strong collaboration of <a href=\"https:\/\/noddo.es\/en\/technological-centers\/itcl\/\" data-type=\"link\" data-id=\"http:\/\/noddo.es\/centros-tecnologicos\/itcl\/\">ITCL<\/a>, the region of Castilla y Le\u00f3n is positioned as a benchmark in automotive technology at a global level, showing the enormous potential of artificial intelligence applied to the mobility sector.<\/p>\n\n<p><a href=\"https:\/\/bit.ly\/4gxxHEK\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><\/a><a href=\"https:\/\/bit.ly\/4gxxHEK\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">More information in ITCL<\/a><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Genius project, developed by the Technological Institute of Castilla y Le\u00f3n (ITCL) and the Burgos-based multinational Antolin, is revolutionizing the automotive sector by incorporating artificial intelligence.<\/p>\n","protected":false},"author":8,"featured_media":10873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[898],"tags":[887,936,1035,1078,1079,838],"class_list":["post-10646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sucess-stories","tag-castilla-y-leon-en","tag-itcl-en","tag-mobility","tag-antolin-en","tag-genius-en","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/noddo.es\/en\/wp-json\/wp\/v2\/posts\/10646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noddo.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noddo.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noddo.es\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/noddo.es\/en\/wp-json\/wp\/v2\/comments?post=10646"}],"version-history":[{"count":0,"href":"https:\/\/noddo.es\/en\/wp-json\/wp\/v2\/posts\/10646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/noddo.es\/en\/wp-json\/wp\/v2\/media\/10873"}],"wp:attachment":[{"href":"https:\/\/noddo.es\/en\/wp-json\/wp\/v2\/media?parent=10646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noddo.es\/en\/wp-json\/wp\/v2\/categories?post=10646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noddo.es\/en\/wp-json\/wp\/v2\/tags?post=10646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}