The Genius project, developed by the Technological Institute of Castilla y León (ITCL) and the Burgos-based multinational Antolin , is revolutionizing the automotive sector by incorporating artificial intelligence.
This advance seeks to improve the user experience, offering a safer and more comfortable driving experience through innovative technologies.
Context and motivation of the project
The Genius project was born at a time of radical transformation in the mobility sector. With the transition towards more sustainable, connected and autonomous vehicles, the demand for advanced technologies that improve the user experience has increased significantly. Antolin, in its collaboration with ITCL deploy the development of solutions that integrate artificial intelligence inside the vehicle. The goal is to create a safer, more comfortable driving experience adapted to the driver’s emotions and needs, responding to the growing expectations of the global market.
Pioneering innovation in intelligent vehicles
The Genius project is a milestone in the automotive industry for combining artificial intelligence with autonomous technologies that optimize user comfort. The project employs systems that monitor the cognitive and emotional state of vehicle occupants, thus improving their experience. Examples of this innovation include correlating biometric parameters with emotions and comfort through advanced sensors.
Technological solutions for safer, more efficient driving
This project responds to the growing demand for solutions in connected, autonomous and electric vehicles, providing technologies that enable cars to make intelligent decisions. Thanks to artificial intelligence, the system identifies and responds to states of stress, relaxation or boredom of the driver, increasing safety and comfort at the wheel. Pioneering technologies such as EEG helmets and bracelets that measure electrical brain signals and physiological parameters have been used, providing a solid basis for emotional and cognitive analysis of the user.
Genius, the project that transforms the driving experience
The Genius project arose from the need to improve the interaction between driver and vehicle. The ITCL technology center has played a crucial role in the development of a virtual driving simulator, where data has been collected from more than 50 volunteers to interpret their cognitive and emotional reactions in different situations. This process has required collaboration with companies such as Infinitia Research and the Textile Industry Research Association, as well as medical entities such as the University Hospital of Burgos. Genius is in the testing phase, and its success lies in the application of innovations such as lighting and fragrances that influence the cognitive state of the occupants.
Disruptive breakthrough for the future of autonomous cars
ITCL‘s contribution, in collaboration with Antolin, has enabled the Genius project to position itself as a key innovation within the global automotive market. The integration of artificial intelligence to improve the user experience in autonomous vehicles is having a significant impact on the sector. With this technology, the car of tomorrow will not only be safer, but also designed to actively respond to the emotional and cognitive needs of its occupants.
Artificial intelligence at the service of autonomous mobility
The use of artificial intelligence to decipher driver emotional states is one of the most disruptive technologies in the Genius project. This pioneering system collects data through sensors and biometric measurement devices, including EEG helmets and wristbands that record brain activity and other physiological parameters. In addition, new techniques are being explored such as altering cognitive states through lighting, olfactory and sound stimuli inside the vehicle, which will allow the user experience to be personalized according to his or her physical and emotional state.
Key collaborations for the success of the project
The success of the Genius project is also the result of a network of collaboration between several top level entities. In addition to the technological leadership of ITCL, the project has benefited from the cooperation of institutions such as the University of Oviedo, the UNED and the Hospital Universitario La Paz. These partners have contributed their knowledge in neurology, psychology and biometrics, which has allowed progress in the interpretation of complex data for the development of the autonomous vehicle of the future.
Towards a new paradigm in intelligent autonomous driving
The Genius project is still in full swing and promises to transform the way we understand mobility. The next phase will include the integration of acoustic stimuli along with lighting and smells to more effectively influence the driver’s cognitive state. This innovative technology will be key to Antolin’s offering to automakers, contributing to the creation of more intuitive and personalized autonomous vehicles.
With the strong collaboration of ITCL, the region of Castilla y León is positioned as a benchmark in automotive technology at a global level, showing the enormous potential of artificial intelligence applied to the mobility sector.
